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Born to Arnold and Mindy Urich, Phil started working with his uncle Ben Urich as a journalist at the Daily Bugle. On a journalism assignment, the two discovered one of the late Harry Osborn's secret lairs. Phil discovered that Harry, before his death, had been working on new goblin gear, notably a new goblin suit and glider. When a group of thugs who were looking to extort the new goblin gear, Phil was knocked into a chemical bath of an untested version of the Goblin Formula. Donning a new goblin mask, which delivered a 'zap' giving Goblin-level strength without the psychotic side-effects, he scared off the hoods. Later on, he decided that the costume and equipment could be put to good use, and set out to be a superhero instead of a villain like the previous Goblins.

Phil would start parading around as the Green Goblin and getting into fights with super-villains including Hobgoblin (Macendale), Rhino, Joystick, and Angel Face. Some believed Phil to be as maniacal as the rest of the Goblins, but he claims he was only doing it for kicks. When a corrupt judge sent the assassin Purge to kill his uncle Ben, Phil decided he needed to take on his new persona with responsibility. Teaming up with Daredevil, they were able to stop Purge, giving the new hero a lot of attention and developing a small but devoted following. After Phil saved Liz Allan and her son, Normie, from Angelface she gave Phil her "blessing" to use the Green Goblin identity. Phil's costume would later become damaged during the Onslaught saga after Phil crashed his glider into a Sentinel attacking the Daily Bugle in order to destroy the robot. Repairing it was beyond his scope, and after getting beaten without his powers, he finally decided to give up being the Green Goblin.

Later, Phil, and Mickey Musashi (formerly Turbo), form a superhero self-help group called The Loners to prevent teenagers from becoming superheroes and aiding young former superheroes get over their pasts. Eventually Phil suffers a mental breakdown when he witnesses Musashi and Chris Powell kiss, having convinced himself that he and Mickey had feelings for each other. He attacks them and steals the Darkhawk amulet. The Loners manage to defeat Phil and depower him, but he manages to escape with Hollow. Back in New York, Phil lands a job at the new Front Line offices. There he develops a crush on his co-worker Norah, who was researching the "Goblin Gangs" for a story. Hoping to impress her with Goblin tech Phil goes to one of Norman's Goblin labs where he runs into Daniel Kingsley, the twin brother of the first Hobgoblin Roderick Kingsley. Kingsley attempts to kill Phil, when Phil snapped and was able to activate his sonic goblin laugh to incapacitate him. Using the new fire sword that Kingsley had just found, Phil decapitates him and takes over the mantle of Hobgoblin.

Operating as a supervillain, he attacks a local think tank, where he is confronted by Spider-Man. Using his �Lunatic Laugh� Phil manages to incapacitate the hero. When he attempts to decapitate the Wall-Crawler one of the think tank members disrupts the laugh freeing Spider-Man. Despite this Hobgoblin succeeds in escaping with the experimental metal he had come to steal and deliver it to the Kingpin. Spider-Man and Black Cat eventually catch up and battle Phil and the Kingpin to an attempt to retrieve the metal. During the fight, Phil uses his Laugh which causes the building to collapse. He manages to save the Kingpin from falling to his death and they both escape. Still obsessed with Norah, Phil tries to break up her and Randy Robertson. When Alistair Smythe's minions attack the Front Line offices Phil seizes the opportunity and breaks a support beam, causing the ceiling to collapse on Randy. However, Randy somehow survives the collapse. After Hercules takes out one of Kingpin�s gangs Phil, as the Hobgoblin, is sent to deal with him. In an attempt to boost his popularity Phil filmed the fight with hidden cameras and aired the footage live. This plan backfired when Hercules won the fight, ironically boosting his popularity. In another attempt to impress Norah, Phil attacks Spider-Girl, after she comment on how impressive the female super hero was. In the ensuing fight Spider-Girl gains the upper hand and is on the verge of defeating him when Spider-Man decides to intervene, which allows the Hobgoblin to escape. Through various means Phil eventually succeeds in breaking up Randy and Norah. Knowing how to seduce her, Norah then kisses Phil shortly after.

During "Spider-Island" under orders from the Kingpin, Phil teamed up with Spider-Girl to fight the Sisterhood of the Wasp. The two were able to defeat the Sisterhood and then Spider-Girl ended her deal with the Kingpin after he was cured of his own spider powers by Spider-Man. Later Phil is sent to infiltrate a prisoner transport in order to eliminate the Human Fly for stealing money from the Kingpin. The hit is stopped due to Agent Venom also being on the transport. During the subsequent fight the Human Fly escapes. In an attempt to learn Spider-Man�s identity the Kingpin has Phil abduct Peter, who unbeknownst to them is Spider-Man. During the interrogation Roderick Kingsley appears garbed in his Hobgoblin costume and engages Phil. During their fight Parker escapes and Kingpin then orders the two Hobgoblins after him. They pursue him and both end up battling Spider-Man. However, the fight is interrupted when Kingsley decides to just kill Urich, but changes his mind at the last moment and allows Phil to retain the Hobgoblin persona on the condition that he gives Kingsley a cut of his profits. Reluctantly, Phil agrees.

Behind on his payment to Kingsley, the former Hobgoblin suggests that Phil just steal the money; causing Phil to start a chain of bank robberies, which attracts the attention of the Superior Spider-Man. During their fight Phil�s tech begins to fail, having been tampered with by the Tinkerer�s apprentice for Phil�s mistreatment of him, allowing Spider-Man to defeat Phil. Urich, however, manages to escape, but having placed a spider tracer on him, Spider-Man is able to discover Phil's identity as the Hobgoblin, which he reveals to the public. With his secret revealed, Phil realizes he has nowhere to run as his co-workers turn against him. Learning of his location Spider-Man confronts and defeats a manic Phil. He is later freed by Menace and delivered to the Goblin King, who upgrades his armor and weapons asking for his full dedication to Phil's only and new identity as the "Goblin Knight". Goblin King begins to train Urich, who becomes anxious to go up against Spider-Man again. Goblin King reprimands hims, telling him that it was his fault that he had to shut down his Goblin Protocols to avoid being detected.